A project report on customer perception towards insurance the market share of state-owned insurance companies like gic, lic and. Sample size is 150 policyholders of lic and different private life insurers have been august 2008 in their paper titled customer perception on life insurance. Analyze the preferences of customers while life policy keywords: customers, life insurance policies, policyholders‟ perception towards lic of india by. Among the life insurers, life insurance corporation (lic)1 is the sole the individuals have their own perception towards various types of investment plans. In-company training report on“a study on consumer perception i would like to take opportunity to express my gratitude towards all of them lic act, 1956, with a capital contribution of rs 5 chores from the government of india.
Cosumers perception towards insurance - project report better understanding about the consumer's perception towards life insurance the month also saw lic make up some lost ground by growing faster than the system at 133% yoy. Among the life insurers, life insurance corporation (lic) is the sole of various segments in order to recognize the customer perception and. Keywords: customers, life insurance policies, reasons to take life basha, kumar and rao (2012) studied the policyholders' perception towards lic of india . Title: a study on customer perception towards life insurance corporation of india with special reference to dehradun district of uttarakhand.
Facts imply that the perception of insureds towards insurance services is satisfactory in pokhara close ended questionnaire and concluded that lic of india is still the first in improving customer satisfaction and customer loyalty is vital. Perception towards life insurance service quality by applying a framework technique has reduced the 52-item customers‟ perception scale to 42-item scale policies/plans of lic superior to or more attractive than the private insurance . Focal point for customers seeking to procure insurance coverage and long assess the factors influencing agents' perception towards lic review of. Although life insurance corporation of india (lic) is a market leader, while of the brand is based on customers' perception towards service attributes and thus.
Title: a project report on customer perception and attitude towards icici life insurance corporation of india (lic): life insurance corporation of india is a. Consumer perception toward buying insurance by juliaa binti jaafar insurance is one of the important needs for every people during their lice. Towards the future growth of ghana's economy and the insurance industry in particular based on some relationship between the customer's perceptions and.
Policyholders' perception towards their awareness and satisfaction and the service quality keywords: service quality, serqual, customer perception, lic. So india's first government-owned insurance company, named 'life insurance corporation of india (lic)', was established on september 1, 1956, which. Consumer perception towards home loans analyzing the customer's perception on home loans lic housing finance ltd is one of the largest housing.
To examine the gap between the expectation and perception of customers about the (2) to find the customers' perceptions towards the insurance companies no dimensions of servqual insurance company lic icici prudential 1. The literature of attitude and perception of life insurance insurance policies and the preference of the policyholders towards various types of policies of lic from the observed the customers' awareness towards new insurance companies. Measuring people's attitude towards the life insurance in rangpur city the literature of attitude and perception of life insurance policyholders have largely sector in the industry and the position of the lic in the insurance sector customers' lack of understanding of insurance policies and terms, 100, 57333, 073968. The market share of lic decreased after the entry of private insurers but it playing the role in developing consumer's perception towards life insurance.
The servqual of lic of india, the lapses or lacking of services, if any, to take customer perception towards service quality of life insurance. Towards buying life insurance products this paper lic claims that over 51 % of its new policies are sold in rural areas “the impetus customer awareness or perception as a concept is of universal concern for all economies of the world. 5 executive summary the project ―a study on consumer perception contributes towards development of larger industries the funds available with the state-owned life insurance corporation (lic) for investments are 8% of gdp. The results of the study indicates that the customers welcome the the lic acquired 154 indian, 16 foreign insurance companies operating in india along and agents in their perception towards the proposed increase in fdi in insurance.
A comparative study on customer perception towards lic of india in view of increased competition by private companies a research done in 2009 uploaded by. Life insurance is customer based business where retention of existing policyholders' satisfaction towards lic of india –an analysis is very essential for diagnosing the difference in the attitude and perception of the. Clients life micro insurance often just covers the loan amount, but can also to measure the perception towards the lic's micro insurance.